When you invest in a Smartline Franchise you own the rights to more than just a well respected name. You have an opportunity to build the business and future you want - with plenty of support along the way.

Smartline was established in 1999 with the simple goal of building Australia’s best mortgage broking business and putting people, rather than banks, in control of their loan options.

Smartline’s onboarding process is in an industry-leading program designed to help you at every stage of setting up and running your business.

It includes:

  • central point of contact to help you through the process.
  • Induction training, including a one-week intensive course at head office.
  • Post induction lending training, including on-going training when you need it.
  • Lending support – help to find the best lenders and to understand the products available to grow your business.
  • Access to RP data for 12-months at no extra cost.
  • Mentoring – 1:1 meetings with your state manager.
  • 12-month business coaching program, designed to build your business.

Australia Wide

Mortgage broking

Company values and culture

We provide a wealth of support to help our franchisees succeed and deliver a level of service that clients love, return for and tell their friends about. Over the past decade, franchisees across Australia have voted Smartline:
• No. 1 rated Australian mortgage broking franchise nine years in a row
• Australia’s top franchise business* in all industries eight years in a row
• ahead of many of the biggest franchise names in Australian business.
* Comprehensive topfranchise.com.au survey of over 1000 franchisees from across the country.

“Smartline outperformed every other franchise system surveyed. The key to success over a long period – their team culture.” Business Franchisor Magazine


Smart, low out-lay business model
Our low overhead,  high potential income business model makes it easy to get started as a franchisee.
No need for an expensive shopfront, so you can work from home or a shared office.

Backed by the best
• Smartline isn’t owned by a bank, we’re part of Australia’s most innovative digital property business, REA Group – which has doubled in size over the last 10 years and now operates in over 10 countries.

Unrivalled reputation
• Australia’s Top Franchise 9 out of the last 10 years thanks to our support, financial rewards, and growth.
• Over 85% of our business comes from referrals, word-of-mouth and repeat business.

Excellent training & support
• Our tailored franchise model and support help you build a better business faster.
• We provide ongoing training, industry accreditation, coaching, and access to experienced local support teams.

We celebrate success and innovation
• A culture that rewards success and encourages innovation.
• Our digitally focused business makes it easier to grow with specialist mortgage broking software and a custom CRM.

No Franchise territories
• We don’t have territories, which means there’s no cap on the growth of your franchise.

Latest updates from Smartline Personal Mortgage Advisers