George Morice

George Morice

Prime Partners

It all started with a cow….

As a 10-year-old, if I moved a heard everyday for 6 months I was given a cow. From there I had to decide whether to sell the cow or grow the herd. I chose the former and by the time I was 18 I had enough cattle to buy a car.

From that moment on I knew I wanted to run a business. But I had no idea how to do it, so decided university would be a good start. But when I graduated I really didn’t know much more about running a business than I did when I started.

So I got a job in an accounting firm helping SME businesses and spent the next 10 years learning everything I could about how to run a business. Now I know what a business needs to do to succeed.

In starting my own firm, which merged with Prime Partners Accounting in 2018, the goal was to be someone my clients could turn to help grow their business. To this day this is what I love to do.

What George Morice does at Prime Partners

George is a chartered accountant who has run businesses since 2006.

He has been a director of Prime Partners (including its predecessors) since 2012. George brings a professional edge to his clients and teaches them how to break free of their business and allow it to prosper.

His particular focus is to help clients to achieve rapid growth, and he has guided many businesses to become top performers in their industry.

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